BUILDING CONSTRUCTION BRANDS SINCE 2013

Expert Trades is a dedicated marketing agency for construction brands looking to build trust, raise awareness and grow sales.

Proudly working with some of the most engaging brands in our industry

Connecting your brand to the trade.

Trades are on the tools every single day. They know the real ins and outs when it comes to what goes into their toolbox. We can help you connect with your end-users, get critical product feedback and create deeper, more meaningful relationships with your customers.

Looking for fast feedback loops for product innovation or a killer campaign? Want to know what you customers really think about your product or brand? We can help.

We’ve worked directly with trades for over 10 years. We’ve built a whole community of over 28,000 trades to just support them, so we know the kind of content that they engage with.

So whether you’re a new brand to the market or an established brand launching a new product, we can support you with all the tools to build trust with trade professionals, create campaigns that cut through the noise and help you grow community and turn your customers into advocates.

Our Process

Build Trust

The trade need to know your product does what it says on the tin. And no matter how great your sales reps are, they’ll always trust it more when they see it being used by other trades.

We help brands get feedback, content and confidence in their new products to make campaigns more effective, allowing you to build trust with the trade.

Raise Awareness

You’re ready to launch a product, a training programme, an installer network or a new services and need to find ways to capture the attention of the busy trades professional. This is where we come in.

We create and execute on full-scale marketing campaigns that cut through the noise, communicate with trades in a way they find engaging and drive them to take action.

Grow Sales

Let’s call a spade a spade; no matter how great the feedback or the campaign, it has to drive sales.

We understand that how your product gets to market can often make this difficult to track, but not impossible.

We focus on delivering measurable activity, building sales, and increasing customer lifetime value.

NICOLA WALSH, DIRECTOR OF SALES & MARKETING, CT1

“For any brand looking to engage trades, work with Expert Trades. From what started with market research has led to national newspaper headlines and immediate TikTok growth. The guys execute on what they say they’ll do.”

Our Services

Expert Trades is a digital marketing agency focused exclusively on supporting brands in construction.

If you’d like to book in an intro call to learn more about our services, use the button below to get in touch.

  • You’ve built a list of customers through a loyalty programme, warranty registrations or a well executed campaign, but now you need support getting the most from these new contacts?

    We help brands segment, automate and optimise their customer journeys to maximise lifetime value and keep your brand top of mind in an engaging way.

  • You know the importance of being on social media, but struggling to get the traction your brand deserves?

    Your posts aren’t getting the engagement you hoped for and when they do, it feels more like customer service?

    We help brands build a social media strategy that drives value for the business and execute on the day to day management of the accounts to build your following and community the right way.

  • Whether it’s new hero shots of your number one selling tool, a corporate video that feels more engaging and less… ‘corporate’; or a launch video for that product you’re finally ready to ship, we’ve got you covered.

    Our creative team know how to shoot creative in a way that resonates with your target trade audience and deliver results.

  • Whether you like to hear it or not, trades aren’t reading trade magazines anymore.

    Instead, their attention is being captured by short-form video content on Facebook, Instagram, YouTube and TikTok.

    Our creative team specialise in producing short-form video content that brings fresh eyeballs to your brand to help it grow.

  • Running ads on Google, Meta or TikTok, but not seeing the results you’re looking for?

    We support construction brands with:

    • Google PPC (Search, Display and Shopping)

    • Paid social on Meta and TikTok

    • YouTube ads (TrueView, Non-skippable, Bumper ads)

    • Remarketing and Retargeting

We’ve built and manage two trade communities.

This is our unfair advantage over every other agency.

There’s nothing more important to a tradesperson than their reputation. That’s why we built Verified by Expert Trades, which today helps over 28,000 trades professionals get found online and win more work.

Becoming a member is free. It’s a great way to build trust when customers search for their business, win work and gain access to a supportive network of other trades.

Taking the steps to become Verified is our way of helping trades show their customers that they care, by checking off all the little things that are easy to miss while on the tools, but make a world of difference to their customers.

Trades love talking about tools.

Hand tools, power tools, accessories, you name it - they love talking about them.

That's why we've built a free, honest tool review platform called Tool Talk, which allows trades to give their honest feedback on the tools and brands that they love (and don’t love) using on their day job.

Joining Tool Talk is free and as a benefit, we send them weekly deals on tools + we enter them into competitions and giveaways to win, you guessed it, more tools.

"We partnered with Expert Trades to recruit new members to our Brett Approved Installer scheme. They ran phone interviews and focus groups with our Installers which uncovered a lot of learning for us, and now continue to attract the right Installers into our scheme on a monthly basis.”

— Richard Baldry, Managing Director, Brett Landscaping

"We engaged Expert Trades to help our us fill our in person training events. Before working with Expert Trades we had never had a full session. Within 1 month of working together, we had to secure additional dates as we were oversubscribed with Installers that were a great fit for our training."

— Amar Dharwar, Marketing Manager, Uponor

“We engaged Expert Trades to support in generating demand for a few key lines within Screwfix. After a 6 week process of surveys and content creation the campaign went live. We never achieved this many sets through Screwfix, not even during sales promotions.”

— Katja Haugk, Wiha Marketing Manager

Let’s Chat

Looking to work with a marketing agency that understands and has access to your exact target audience?

Looking at how much money you still spend on print media and thinking ‘there must be a better way’?

Love the idea of building a strong community around your brand but don’t know where to start?

That’s exactly why we’re here. Complete this short form and we’ll be in touch.