10 facts for why tradesmen should be collecting reviews for their business

10 facts about reviews that all tradesmen NEED to know

Managing your online presence in this day and age is crucial. A stronger online presence = higher conversions. And that’s a fact. Here’s 10 more facts about reviews that you should also know…

1. 92% of consumers admit that they read online reviews before making a purchase decision. Of which 67% admit that reviews influence their decision.

2. Negative reviews aren’t all that bad. Why? Because 68% of consumers trust reviews more if there are both positive and negative reviews left for a business. Consumers often consider a business with a 100% 5* star rating to be ‘too good to be true’.

3. 85% of consumers consider reviews that are older than 3 months old to be no longer relevant, thus highlighting the importance of continuously collecting new reviews for your business.

4. An interest one… 68% of consumers are willing to pay up to 15% more for the same service if a quality serviced is assured.

5. 78% of people trust online reviews as much as a personal recommendation. This number has dropped by 10% since 2014, possibly as a result of the number of fake reviews that have been flooding the market

6. Consumers read on average of 7-10 reviews before trusting a business.

7. Consumers expect businesses to have 40+ reviews to consider the star rating accurate.

8. A study by BrightLocal found that if you show your star ratings on the search engine, it can increase your CTR (click through rate) by as much as 25%. That means 25% more people will click onto your website if you show your stars on Google.

9. 3.3* is the minimum star rating of a business that a consumer would consider engaging with.

10. 77% of consumers would be willing to leave a review if asked. Whether they do or not is a different question (you might need to send them a couple of reminders!).

Online reviews are important. If you’re not already collecting reviews, you should be. Start collecting reviews for your business now by¬†joining Verified, a free tradesmen directory with no subscription fees and no lead fees.

Tap here to see how easy it is to collect reviews.