“SSL” is short for Secure Sockets Layer. Simply put, it adds the “s” at the end of “HTTP” at the start of a URL, turning it into HTTPS://, exactly like this: https://www.experttrades.com/websitepackage/. In layman’s terms, the addition of an SSL to a website creates a safe connection between a website and a website’s visitor. It helps better…
SSL (Secure Sockets Layer Protocol), was invented in 1994 to secure websites across the Internet. Since its development, we have seen this essential protocol experience numerous updates to ensure websites are receiving the best security available to protect a variety of details, such as; personal details, contact information and card details. Here’s a bit more…
We are excited to announce another round of updates to the website package; new features, styling improvements and bug fixes. Here’s what’s changed… Reviews counter We wanted to better highlight the great work that you do for your customers, so we’ve added a small, but high impact touch to the reviews section on websites; a…
Facebook is making a host of sweeping changes to its mobile app that influences how users interact with local businesses, including changes to reviews/recommendations, the addition of a reservation/appointment booking tool and general layout changes. Reviews are now recommendations Facebook: “Your customers are your best ambassadors”. In keeping with this, Facebook is changing the way…
We are very excited to announce the latest updates to the Website Package, free of course to our existing customers! We have a range of new updates to go through, ranging from the aesthetic to the functional. Let’s see exactly what’s changed: New look headers We want to help you have more power over the…
Building trust is essential in converting the people who visit your website into customers. In this day and age, homeowners are spoiled for choice when it comes to hiring a trade and so you should always be doing your utmost to be setting yourself apart from the competition. One way of doing this is by…
A website allows tradesmen to advertise their services, showcase gallery images, collect reviews and win more work online. Here are some of the reasons as to why having a website is so important… Phonebook < Internet The Yellow Pages will cease production in January 2019 and focus its efforts online, following the path taken by…
Two weeks ago we identified a few different marketing channels for trades to promote their business and services. This short blog post delves into how we can identify which of those marketing channels are the most profitable for your business. How do we define profitable marketing channels? There are lots of ways we can define…
Helping trades build a professional and profitable business in 2018 As part of our commitment to our customers, we’re constantly looking to improve the Expert Trades Website Package. In January’s updates, we introduced a new homepage style, as well as a new navigation menu style, to give the websites we’ve built a more modern, clean…
Traditionally, trades have relied on word of mouth and the Yellow Pages to win work, but nowadays consumers have becomes heavily dependent on finding local businesses online. So, which marketing channels are consumers using, which are the most useful and what are they useful for? What are marketing channels? A marketing channel describes nothing but…
