When you’re considering whether your trade business needs a brand new logo, what springs to mind? A lightning bolt? A tap? Bold lettering? These are all common qualities of a trade business logo; and whilst it does the job, how does it make you stand out from your competition? Quality branding is vital for a…
More often than not, businesses disregard the enormous potential of customer reviews and testimonials for their online presence. There’s also a common misunderstanding that nobody reads reviews online, which is just not true – Just check out these statistics: Customer testimonials have the highest effectiveness rating for content marketing at 89% 84% of people…
More often than not, SEO (Search Engine Optimisation) is overlooked by businesses for its complexity and time-consumption. However, investing in SEO; whether it be by yourself or by an SEO Expert is an ever-growing must-have for your online presence! But why? Well have a read below for the key reasons for why your website needs…
Who would have thought that simply having a blog on your website could make or break your website’s performance? This blog post (funnily enough) is all about the advantages of having a blog on your trade business website – Because trust me, there’s a fair few! We understand that plenty of small and local…
Google My Business is one of the easiest yet powerful tools for improving the visibility of your business in Google search results – And despite this, many small, local businesses fail to see its full potential. If you’ve ever performed a Google search for a local business near you, you will have seen a box…
Having a website is crucial these days. Not only for having an online presence for your business, but it can also generate your business leads, sales and help you build your business! Find out the five reasons your trade business needs a website. Your Customers Expect a Website In this digital day and age, having…
“SSL” is short for Secure Sockets Layer. Simply put, it adds the “s” at the end of “HTTP” at the start of a URL, turning it into HTTPS://, exactly like this: https://www.experttrades.com/websitepackage/. In layman’s terms, the addition of an SSL to a website creates a safe connection between a website and a website’s visitor. It helps better…
SSL (Secure Sockets Layer Protocol), was invented in 1994 to secure websites across the Internet. Since its development, we have seen this essential protocol experience numerous updates to ensure websites are receiving the best security available to protect a variety of details, such as; personal details, contact information and card details. Here’s a bit more…
We are excited to announce another round of updates to the website package; new features, styling improvements and bug fixes. Here’s what’s changed… Reviews counter We wanted to better highlight the great work that you do for your customers, so we’ve added a small, but high impact touch to the reviews section on websites; a…
Facebook is making a host of sweeping changes to its mobile app that influences how users interact with local businesses, including changes to reviews/recommendations, the addition of a reservation/appointment booking tool and general layout changes. Reviews are now recommendations Facebook: “Your customers are your best ambassadors”. In keeping with this, Facebook is changing the way…
