SEO For Trades : Link Building Perhaps one of the most important aspects of a successful SEO strategy is the building of links. We’re going to quickly touch upon why this is the case, as well as ways to go about doing it. Why is it important? Links have such sway with search engines because…
There is an art to creating the perfect quote. Even the most professional trades don’t win every job they quote for and there are a lot of different factors go into a job. Let’s take a look at what you can do to maximise the amount of job that you quote for… Take The Initiative: Sent…
Managing cash flow is vital for all small businesses, and trades are no exception. No matter how good you are at your work, if your bills are due before your receivables you’re going to have problems. According to the most recent small business survey, 42 percent of small businesses find cash flow an obstacle to their…
Why Producing Fresh Content is Important for Trades Writing high quality content is very important when it comes to SEO for trades. Here’s why: Fresh Content: Search engines are looking to provide up-to-date and relevant information to those who are using its services. Because of this, search engines interpret websites that are updated regularly as…
Tags are very important because they help achieve search engine optimisation and are useful for social sharing. Because of this, we think it’s something trades with websites should know the basics of. What Are Page Titles & Descriptions? Each page has its own title and description (also referred to as meta title & meta description)….
Expert Website Blog Feature: A How-To Since launching the blog feature a couple of weeks ago, we are happy with the enthusiasm with which our members have taken to creating a blog for their Expert Website. We realise that many of you haven’t used a blog before and none of you will have used a…
Finding ways to bring new visitors to your site is important but it’s also important to make sure you are attracting the right kind of visitors. Clever use of keywords for tradesmen and content such as blogs, targeted around the areas that matter to your business can bring the right kind of customers and help you win more…
Websites can be valuable in many ways. They are great tool for showcasing previous work and client testimonials. They can also help build your reputation and allow your customers to know more about you and your business. While that’s all well and good, that’s not the main purpose of your website. The main purpose of your…
It’s all well and good having a great website, but if no one is visiting it, it’s not serving its purpose. Paying attention to how your website ranks in search engines such as Google will significantly increase the size of your website’s audience, which will then lead to more work for your business. Let’s take…
The branding & design of a website is important for a trade professional because it is one of the first things a customer notices. Colour is also often the first thing that many people will use to associate your business with. If you wish to convey that your business is professional and does high quality work,…
