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How to Use the Expert Website Blog

Expert Website Blog Feature: A How-To

Since launching the blog feature a couple of weeks ago, we are happy with the enthusiasm with which our members have taken to creating a blog for their Expert Website. We realise that many of you haven’t used a blog before and none of you will have used a blogging platform exactly like the one we’ve created, so we’ve decided to write a how-to guide about the blog feature. This is a guide to getting used to the technical aspects of the blogging feature. We will be writing more about how to blog, which you’ll be able to see on the Expert Trades blog.

Getting Started

To edit the blog page, first login to your Expert Trades dashboard online. On the left-hand sidebar, click on ‘My Website’ and then click on ‘Blog’.

First step you’ll need to make is to create a blog post. To do this, first click on the middle blue tab named ‘Posts’. Then click on the green ‘+New Post’ tab. First thing you’ll need to do is come up with a title and what’s called a slug. The slug is used to create a unique URL for your post. For example, if you write “my-first-post” as your slug, your post URL will be “http://yourdomain.com/blog/post/my-first-post”.

There is also an option to ‘publish’. You can leave this alone for the time being if you’re not sure if and when you want this post to go live. However, if you do know when you want this to happen, click this ‘publish’ button. Once you’ve done that, you’ll be able to select the date you want to publish this post.

When you’re happy with everything, click ‘Continue’

Titles

On the first screen you’ll see what you’ve done already, the title, slug and publish date. You’ll also see the option to add a featured image. A featured image is a single image that will be used in previews of your blog post.

Text

Here is where you’ll be able to write your blog post! Before we get stuck into writing anything, let’s quickly run through the blog toolbar.

Headers

H1, H2, H3, H4, H5, H6, P, pre, “

These options are Headings and believe it or not they are very important. They are used to structure your blog post. In terms of how they should be used, H2 are subheadings of H1, H3 are subheadings H2 and so on. Headings help Google grasp what the major topics of your blog are.

B, I, U, S, 1. –

You’ll probably be familiar with these formatting options if you’ve used Microsoft Word or a similar programme. But just a quick run-through, using these options you can make text bold, italicised, underlined, or struck through. You’ll also be able to make a list using either bullet points or numbers.

Alignment

Using these options, you’ll be able to align the text in different ways, namely aligned left, centre or right. You also have the option of increasing or decreasing an indent.

Excerpt

The text in this block will be used as a preview for the rest of your blog. Don’t worry about this too much, if you leave this space blank the first lines of text from your blog post will be used instead!

SEO tab

This is what search engines such as Google, external websites such as Facebook and Browsers such as Chrome or Firefox will use as preview snippets for your blog post. Both Page Title and Page Description are extremely important in terms of SEO and should contain the keywords you are focusing on. If you’re not sure about the keywords, click here to read more. However, while it is important to keep this search engine friendly, it should also be visitor friendly as well! This may well be the first interaction a potential customer has with your Expert Website, so make sure it makes sense and conveys the message you want!

Page Title

Expert Trades recommend that this should be between 55-60 characters, as this is the usual length shown in search results. Be sure this contains your keywords, and if possible, place your keywords at the front of the title.

Page Description

Experts Trades recommend that your page description be roughly 150-160 characters. This description should be unique and briefly the contents of your blog post.

Images

From here, you will be able upload, manage and title the images. It is beneficial in terms of SEO that you give titles to all of the images you upload to your Expert Website. Google uses this title text to read images and so it is important that you give a relevant title to your images. Try to ensure that this title contains keywords if possible!

PDF

We’ve also provided you with the option of uploading PDFs as well as images to your blog post. This feature works very much like Managing and Uploading Images.

Posts

From this dashboard, you can manage all of your blog posts, both published and unpublished. Use the top right drop down menu to filter between these two.

You can also use this dashboard to View, Edit or Delete any blog posts.

Get in touch

This blog was written with the aim of providing you with the technical know-how to get started on blog-writing through your Expert Website. We know that this is just the beginning, which is why we’re writing more about what you need to know to write the perfect blog. Check out the Expert Trades blog for more! If you’re still not sure about any aspect of the blog feature, or are interested in learning more, contact Matthew by clicking on the blue icon in the bottom right corner.