Finding ways to bring new visitors to your site is important but it’s also important to make sure you are attracting the right kind of visitors. Clever use of keywords for tradesmen and content such as blogs, targeted around the areas that matter to your business can bring the right kind of customers and help you win more work…
What are Keywords?
When you use a search engine, you usually type in a word or phase to help find the information that you are interested in. This is an example of keywords in action. Keeping things simple in an SEO sense, a keyword is a particular word or phrase that describes the contents of a website page. Think of keywords as shortcuts that allow a web page to be summed up quickly and help search engines such as google match a page with a relevant search. Keywords for tradesmen should help them get found online.
Why Keywords Matter To You
When it comes to choosing keywords, there are a few things you should to do to test the strength of your keyword. A keyword should be related to your website meaning that the words you chose should answer the question that the person was searching for whether it was looking for a service you provide or information.
Choosing the right keywords for your business can be tricky, because ones that bring in high amount of traffic are usually highly competitive. There will be other businesses wanting to rank well for the same services that you provide so it’s important to judge what it is you really want to rank well for and be as specific and close to what you think a customer would want to see what they search.
How To Research Keywords
What keywords are important to you as a business really depends on what is important to you. The keywords that heating engineers would like to rank well for will be very different to those of a landscaper so it’s important to take the time to research the keywords you plan to use for your business. There are some great free tools you can use to get you started in researching keywords such as Google Keyword Research Tool or Wordtracker.
Google Keyword Research Tool in particular, has an easy to understand layout that we think can help you learn the basics. Don’t worry if it all seems too much to take in at once and remember that it takes time to build on your results. Improving your SEO is not a job that can be done overnight, but as professional trades we’re sure that understand that better than most.
Let’s Put Into Practice
Let’s say that you are a heating engineer based in Birmingham and you wanted to use keyword researching to target boiler installations in the Birmingham area. After using one of the tools mentioned above, you might decide to use keywords such as:
- Boiler install Birmingham
- New boiler Birmingham
- Heating engineer Birmingham
Once you’ve figured out what keywords will help you get found for the work you do and is important to you, you can decide to create pages or content such as blogs targeting and featuring those keywords that provides relevant information so that people searching can find what they are looking for.