There is seemingly endless number of things that you can be tracking, and it can seem extremely overwhelming. Here’s what you need to know about the key metrics that we recommend a trade with a website should track, as well as why it’s important to do so…
SEO For Trades: Why It’s Important To Measure Your Results
We’ve touched upon keywords & producing fresh content for your website. Now that we have a solid foundation for our SEO For Trades strategy, it’s time to start measuring & tracking your results. SEO professionals track everything from rankings, referrals and links to track what’s working for them and what isn’t.
Without keeping proper track of your website’s performance, you have no way of knowing if your SEO strategy is working. When you do see an increase in traffic to your site, then it’s important to look at the data and find out why. That way, you can keep making targeted steps to improve rather than firing shots in the dark that don’t help your website rank for the areas that matter to your business.
SEO For Trades: What You Should Track
This metric is the number of unique individuals who are visiting your website for a given period of time. This number is a great way of measuring the amount of traffic your website is generating. This is perhaps the easiest way to gauge the performance of your website.
Unique Page Views
Unique page visits refers to the number of visits to a website where the specific page was viewed at least on one occasion. This metric is a good indication of the popularity of different pages of your website. If you are keeping a regularly updated blog, which we recommend you do, you can see which blogs in particular are generating traffic to your website.
Time Spent on Page
This measures how long. Generally speaking, the more time visitors spend on your website, the better. It is a great indication of how useful, interesting and engaging your website is.
The exit rate refers to the number of website visitors who leave your website on a specific page. A very high exit rate on a specific page can be a huge problem. If you notice that one page of your website in particular has a high exit rate, then you should consider why this is the case and what you can do to reduce this.
SEO For Trades: How To Keep Track Of These Metrics
There are a whole number of software out there designed to help you keep track of how your website is performing, both paid and unpaid. We can recommend using Google Analytics. It’s a great, free tool to use. It can be used to track a whole range of metrics, although we urge you not to get overwhelmed by it all, and to rather focus upon the metrics we’ve recommended above to begin with.
SEO For Trades: Get Tracking
Now that you know the basics of what you should be tracking, as well as how you can go about doing it, you can start measuring the performance of your website. We’d recommend getting some form of analytics set up as early as possible so you can get a true sense of how your website is growing.
If you’d like to have a website where Google Analytics is set up for you and a monthly report is sent you each month, then have a look at the Website Package that Expert Trades offer.