Google My Business is one of the easiest yet powerful tools for improving the visibility of your business in Google search results – And despite this, many small, local businesses fail to see its full potential.
If you’ve ever performed a Google search for a local business near you, you will have seen a box with a list of local businesses and a few details regarding each business; this is a Google My Business page. Its purpose is to inform us of businesses local to us that are relevant to our search such as restaurants, cafes, hairdressers and supermarkets.
When you take a look at the statistic above, it just illustrates how powerful having a Google My Business account can be. And the cost of setting one up? Absolutely nothing, it’s free. So why does your trade business need it?
Improves Your Appearance in Google Searches
Well, first and foremost, it makes it so much easier for your customers to find you online. Whilst having a website guarantees that they can find more information out about your business, having a Google My Business account simply helps customers find you without finding your website.
It’s essentially free advertising to some extent! If we begin a Google search of ‘plumbers in [Location]’ we are given a dozen results maybe, of local plumbing businesses. Although we never searched specifically for your business, we’re most likely to see it come up in the Google My Business results. So get your Google My Business set up and let Google push your business to the right people in your area!
46% of all Google searches are local
Your Competitors Are In The Know
So we’ve made a local search and found a dozen plumbing businesses; or maybe only a few results. In other words, your competitors might have a Google My Business listing or they may not! Regardless, in both scenarios, you simply need one to compete or stand out in local searches. If we’re searching for a local plumber and you don’t have a Google My Business listing, what are customers likely to do? Probably choose one of the first five because it’s a lot easier and quicker.
To sum up, Google My Business is an essential for any kind of local business. It has an incredible number of benefits and advantages of improving appearance in Google results and if you’re not on there, your competitors are likely to be.
As part of our website package; along with building immaculate websites for trade professionals, we also include a Google My Business setup, because we understand how powerful this free tool can be and we want all of our customers to reap the benefits of it! Find out more about our website package and how we can help you.
Alternatively, we also offer a service separate from the websites we build to set you up with a Google My Business account and optimise it to make it looks great. Take a look how Expert Trades can help you with your Google My Business listing