Being mobile compatible means that your website can be viewed and navigated easily on mobile devices. This includes both mobile phones and tablets such as iPads. Many websites for trades are not mobile-friendly. Building your website with mobile users in mind is relatively straightforward and inexpensive. If it results in separating yourself from the competition, why wouldn’t you? Let’s take a deeper look into why it’s important for websites for trades to be mobile compatible.
Websites in which you have to pinch, zoom or squint to navigate your way through its pages will not retain visitors. A recent survey has found that 50% of all local searches are made on a mobile device and according to the advertising network InMobi, 60% of all internet traffic comes from mobile devices. Simply put, don’t underestimate the number of homeowners that will be using a mobile device to view your website. If you want to win their work, don’t neglect their user experience.
As well as this, search engines such as Google actively punish websites that are not mobile-friendly in terms of page rankings. Mobile compatibility also allows for a customer to have a consistent experience across different devices. Many websites for trades are not mobile-friendly. Building your website with mobile users in mind is relatively straightforward and inexpensive. If it results in separating yourself from the competition, why wouldn’t you?
What that means
How do you do know if a website is mobile compatible?
There are many websites out there that offer to test your website for mobile compatibility but the easiest way to test if your website is mobile-friendly is to decrease the size of your web browser. Click on the Restore Down button (the button in between Minimize and Close) and then drag your browser down to the size of a phone screen. If your website has adjusted its layout to better fit a small screen and you can read all text without zooming, then your website is mobile friendly. But if your website now can’t be seen properly, and you have to scroll sideways to view the page, then your website is not mobile friendly.
How do you do it?
If you are using a content management system (CMS), like WordPress, you can follow Google’s tutorials using this link to make your site mobile-friendly.
If you are paying someone to design your website for you, ensure that the website will be built with mobile users in mind. Don’t be afraid to ask for examples of other websites for trades or otherwise that they have done, a good company will not be afraid of showing off their previous work. We practise what we preach, as the websites for trades built by Expert Trades are all built to be mobile-friendly.
Putting It All Together
In this day and age, the excuses for not having a mobile-friendly are becoming increasingly thin. With the increasing affordability of smartphones and tablets and the ensuing rise of internet traffic on mobile devices, small businesses and tradespeople cannot afford to neglect the mobile compatibility of their websites. Whether you’re building a website yourself, or hiring someone to do one for you, make sure that your website is built with mobile users in mind.
If you like what you’ve read and are interested to learn more about us then click the link to see more of what we do. There’s also our website teardowns series where we help tradesmen improve their own sites with a balanced and fair critique. Don’t forget to leave a comment in the comments section below or even Expert Trades’ Facebook page or Twitter @ExpertTradesmen.