Websites can be valuable in many ways. They are great tool for showcasing previous work and client testimonials. They can also help build your reputation and allow your customers to know more about you and your business. While that’s all well and good, that’s not the main purpose of your website. The main purpose of your website should be to win you more work. That’s why it’s so important for you to never miss a lead. Let’s take a look at a few ways of how your website can help you!
CTA and Contact
One of the most effective tools in converting a visitor on your website into a customer is something called a ‘call-to-action’. A ‘call-to-action’, or CTA, is a direct invitation to a website visitor to act. Good examples of CTA include ‘Subscribe’, ‘Call’ and ‘Request a Quote’. These CTA should guide the customer to the desired outcome, which is to hire your services. Be sure to use urgent language for your CTA. You will want it to be featured on the homepage, above the fold (without having to scroll down) and for it to be clearly visible. You can do this by using contrasting colours, such as using a green or an orange on a dark background.
Some customers will want to get in touch over the phone and other customers will prefer to send an email or fill out a contact form. Cater for both sets of needs. Your contact information should be featured in a place which is both accessible and obvious for a website visitor. You should also include a custom enquiry form so that people can contact you without having to pick up the phone.
To illustrate this point, let’s take a look at why calls to action and contact forms are important.
If you don’t already have a system in place to collect customers’ emails, then now is the time to do so. Email marketing is a great tool to use to win repeat work. Let’s say you are a heating engineer, and you are looking to carry out more boiler services. By collecting customer emails, you will be able to send out an email every year to remind your previous customers that they should have their boiler serviced. You can also use emails to make customers aware of any special offers you may have.
Some websites for trades, including the ones we build for our members, come with a SMS alert system. This dramatically improves your ability to get in touch and stay in contact with a customer. It’s unrealistic to expect that all trade professionals are going to be checking their emails throughout the day. That why it’s so important to have SMS alerts in place every time you have a new lead through your website.
To illustrate this point, let’s take a look at how email marketing can really help you win repeat work.
Putting It All Together
Using calls-to-action that truly stand out, email marketing, SMS alerts and customized contact forms, you can enhance your website so that it is an effective tool for winning you more work.
If you like what you’ve read and are interested to learn more about us then click the link to see more of what we do. There’s also our website teardowns series where we help tradesmen improve their own sites with a balanced and fair critique. Don’t forget to leave a comment in the comments section below or even Expert Trades’ Facebook page or Twitter @ExpertTradesmen.